Marketing - Sales - Buying Process Alignment

Many firms have worked in recent years to align marketing and sales.  The benefits for improved marketing's return on investment, improved sales productivity and revenue growth are enormous. But what is missing from this process?  Yes, it's the buyer.  You can align marketing and sales all you want but are they align with the customer?  It should be an obvious point, but one that is often overlooked.  

We work with firms to align marketing and sales processes to the client's buying process to ensure extraordinary synergies and results.  We start with the basics, ensuring that everyone understands their clients buy. We progress to a more evolved understanding of the clients buying process before moving onto the role that sales can play in helping the client through their process  we then look at the role marketing plays at each step of the buying process.  We help identify how sales can best support marketing, and how marketing can best support sales